5 Great Trends Shaking Up The African Movie Business Now
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Christina Ngene
I am a movie enthusiast with a passion for writing and a desire to see the African movie industries grow. I try to use my skills as an artist to cheer for Nollywood by writing for NollyMania. • Syndicate Correspondent
All the different aspects of a film industry function in different ways but they also work together for growth. The changes you see in the film industries today are prompted by the trends from the various sections of the industry. We are taking a look at the most recent changes in the African movie business.
5. African Movies At International Film Festivals
International film festivals are now making room for African movies and filmmakers. African films can be seen in film festivals around the world. For 2019, African filmmakers got a place to market their content at the Cannes Film Festival. An African movie by Mati Diop, for the first time, had the opportunity to compete in a category at the festival.
4. The Audience For African Movies Have Grown
African movies are taking over in the Caribbeans. More Europeans and Americans are also beginning to watch movies from the continent. They appear in African movies, and also collaborate in production. These movies are getting a broader audience.
3. New Access to Knowledge and Technology
African film industries are continuously increasing their knowledge and technology. Emerging filmmakers now have access to a huge amount of information and training online. This is improving the quality of African films.
2. More Nollywood Movies in Cinema
Rather than the traditional method of using DVDs at home, people now go out to cinemas to watch movies. Cinema attendance in Nigeria, for instance, has risen by 50% since the 2000s. Top 10 movies each year grosses about half of the annual box office revenue.
This, however, is harder for smaller filmmakers whose movies don’t make it to the cinemas. They struggle to find their place in the African movie space and business and therefore have difficulties recover their costs.
1. Cinema Ticket Prices Are on the Rise
Since the mid-2000s, cinema tickets prices in Africa has been increasing because of the number of people utilizing the service. Cinema operators are finding new ways to charge their customers extra. Ticket prices are following the trend and rising.
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