There is no magic required to market your film in Africa. Marketing your film means a lot more than posting on YouTube. You have to create a technique to communicate with your audience and give them a reason to buy it. So how does marketing work for African movies and how will you get people to watch your film?
The Obvious – Social Media
Establishing a genuine social media presence is first. However, you need also to get comfortable with self-promotion. Your social media accounts should be positioned well for marketing.
To illustrate what we said about self-promotion, you have to share informative content about your film. Give people a feel of the filmmaking process and maybe footage from the film set. Share things that are realistic, not random things as followers can smell implausibility.
Lose your fear
Nobody will fault you for promoting your film too much, but you have to be careful not to over hype. Get the word out as much as you can and be proud of it.
Don’t lie about details
Tricking people into believing your film is something it’s not, will backfire in your face. The synopsis of your film must be clear.
Contact movie websites and influencer in Africa
Try to reach out to writers and influences to post about your film on their websites. If you think your film is good, contact us at Nollymania to write a post about it. Give us the necessary details, trivia and fun facts about the film and filming locations. We analyse and share stories about African movies with our audience while marketing films.
Host an event
This is sort of a last minute thing if you have tried everything else and nothing works. You should consider gathering as many filmmakers as you can reach and screen your film in get-together settings.
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