Africa continues to grow on Netflix, which is actively netting entertainment items from the continent. Since Netflix announced its presence in Africa, more people in Nollywood have reached out to us on how to get their movies on its streaming platform.
There are ways to make that possible, but there is no guarantee that every film will be accepted. Netflix scrutinizes films before showing them to subscribers. Read more about getting Netflix to license a Nollywood movie.
An aggregator is the only way for people in Nollywood to get their movies to Netflix. Without an aggregator, Netflix will not respond if they are contacted directly.
Netflix has a content acquisition team that operates in Africa. Dorothy Ghettuba, a Kenyan, is the manager of the African original series on Netflix. Ben Amadasun, from Nigeria, is the director of content acquisition and co-productions.
Ghethuba and Amadasun are part of the Netflix content team who make film acquisition easy for filmmakers at home. They are not the aggregator, but the link between filmmakers and aggregators. Best to sign up with an aggregator who will serve as your agent and distributor.
Aside from Netflix aggregators, it is also important to go to film festivals outside Africa. There is a chance of running into a Netflix exec who would possibly like your film.
The chief content officer at Netflix, Ted Sarandos, oversees the acquisition and creation team around the world.
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