New Nigerian movie ‘Sugar Rush’ is either lost in translation or could have missed its target. The movie gives us a lot to laugh about, however, we believe it is also intended to be metaphorical.
Three sisters, not exactly honest themselves, discover a huge amount of dirty money in a house belonging to a man who passed away.
Their disdain takes the lead after that and they didn’t see the need to return the money. They are caught up in a brawl with criminals and manage to get themselves on the Economic Financial Crime Commission (EFCC) radar because of the money. Now they must be prepared to give back everything to either of the groups.
Power and greed are not an untapped subject in making Nigerian movies, but most have come out as poorly told narratives. Like ‘Sugar Rush’, performances are often numb in most Nigerian movies and plots empty.
Moreso, we wonder what filmmakers are hoping to achieve when they mix up languages in movies. Maybe humour but it always seems confusing.
What’s more crafty about ‘Sugar Rush’ is depicting EFCC as an ineffective organisation, this makes the movie dumbfounding. With a little research, they would have been able to provide better argument and details to support their illustration.
Maybe we are supposed to just regard ‘Sugar Rush’ as another defective comedy. Should the EFCC pretend they are not frantic about this? – Honestly, we see no reason why.
That notwithstanding, everything else in the movie seemed liberal enough from production to editing.
Our Point Exactly
There is no harm in trying to make a movie with a delicate societal topic. But it is also important to be unbiased and have back up for details.
There is no better way to explain that publicity is everything in filmmaking – ‘Sugar Rush’ explains it all. Make a bad movie and advertise it, you get the audience you need. Make a good movie, and hope to get an audience just by explaining the synopsis, it fails.
Read Also: Five Good Nollywood Movies That Lost At The Box Office
It doesn’t matter if you think your sketchy movie is bad, put it out there for people to see after production. Publicity is key and we’ve seen worse ones doing well in the cinemas.
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