Most Nollywood movies today are widely advertised before they are released but not many get lucky at the box office. DVD copies as well as getting movies on Netflix have allowed most Nigerian movies to make money after it stops showing in the theatre.
Secrecy of budget and earnings could be bad for film production even though filmmakers think otherwise. When people know the budget of a movie, they itch to watch it when it comes to the cinema. Advertising is sometimes not enough. Nigerian movies do not have worldwide releases, though some are released throughout West Africa.
There are Nollywood movies made in 2019 that everyone thought were going to be a blast at the box office. The gross total for these movies is way below the average for most Nigerian movies released in the theatre since 2016. These Nollywood movies made below five million at the box office. We can’t tell if they were simply bad or if reviewers on social media had something to do with that.
‘The Ghost and the House of Truth’
- Year: 2019
- Budget: N/A
- Domestic gross: 3,000,000 (Estimated)
The writers of the script totally had a brilliant idea in mind, so we like to blame the defeat of this movie on the director, casting and actors. Film reviewers didn’t make it easy anyway.
It must have so bad for some viewers that some claim that they dozed off watching the movie.
‘Seven’
- Year: 2019
- Budget: N/A
- Domestic gross: 4 000,000
The creators of the film didn’t see the flop coming. Richard Mofe-Damijo and Daddy Showkey made it quite enjoyable. So if ‘Seven’ ever has a remake, they are among the few we would like to return. After running from November 29 to December 6, it was taken off the cinemas
Fans loved ‘Seven’ when it was released and nothing would have suggested that it was going to do badly.
‘Maket Must Sell’
- Year: 2019
- Budget: N/A
- Domestic gross: 4,000,000
Most parts of the box office record for ‘Makate Must Sell’ is missing from Comscore. However, the rest of the record suggests it didn’t cross the 5 million margin.
‘Makate Must Sell’ is just another entertaining piece so the makers probably weren’t expecting too much profit. The casting was good but ‘Hire a Woman’ and a number of big movies were still running when it was released. That can wreak havoc on filmmakers.
4th Republic
- Year: 2019
- Budget: N/A
- Gross: 3,000,000
It could also be something with movies that have Kate Henshaw in lead roles, but we also didn’t see ‘4th Republic’ failing. It was a disappointment to us among the rest of them.
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