Netflix has a monthly catalogue from which it selects at least three Nollywood titles. This is backed by its new interest to invest in content from African and the streamer is quickly becoming the first portable option for the average film audience in Nigeria and Africa. The bulk of African producers now have a hope for harvest if they get Netflix license for their movies.
This way they are also able to bypass piracy where even the biggest hits on Netflix are available on. But many don’t know how to get there.
How to get African movies on Netflix
Netflix aspires to license more African movies and TV shows, however, it is not backing down on quality, considering its services is subscription-based. A drop in standard could be risky for its model as the foremost streamer in the U.S SVOD market where others aim higher.
Netflix, therefore, has professional specifications that African movies must meet to get licensed. View Netflix specification here. The specifications vary for different content, be it a film previously released in theatre or an original.
In addition to meeting these specifications, a proper submission channel and emphatically an audience appeal grants a title Netflix license. Netflix executives and aggregators in Africa are the only approved channels to get a Netflix license for movies.
FilmOne, Nollywood production company is a Netflix agent with the power to evaluate a film’s status as well as take care of the licensing fees and characteristics. A final decision by Netflix concludes the process which could take anywhere from six months to three years.
Netflix does not consider submissions that do not come from the proper channel, it marks them as unsolicited. A number of Nollywood films have also gotten Netflix license through an appearance at international films festivals.
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